To better understand the anti-vaccination movement, a research team based at Dartmouth mailed four separate types of pro-vaccination literature to nearly 2,000 parents. Gullibility is a neurological quirk: we’re more likely to believe what we are predisposed to, regardless of evidence against it.Įnter vaccines. Satire? Propaganda? Advertising ploy? A little bit of all, depending on who’s writing it and the willingness of the believer.
Fake news is nothing new, though part of what makes it so difficult to discern involves agreeing as to what it is.
FALSE MEMORIES DRIVERS
One of the more disturbing drivers and consequences of the recent election is the proliferation of fake news, such as the absurd notion of a reported pedophilia dungeon turning into real gunfire at a D.C. Worse, false events influence and shape the future. Events barely noticed become foundational creation myths down the road. We think in narrative we construct our lives as stories. Eventually the event is taken as historical fact even though invented. If there is even an iota of doubt (or belief) regarding the imagined event, a process of questioning the possibility begins. Participants that reject the supposed event outright are unlikely to develop one. Take subjects implanted with false memories. This study reveals startling evidence regarding just how gullible humans are. Pulled from eight different reports with no clear set of shared criteria, the researchers settled on seven concepts they felt adequate for describing the characteristics of autobiographical memories. A team of researchers from three separate countries assessed over 400 memory-report transcripts to better understand the mechanisms behind false beliefs. A recent study published in Memory confirms this.
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